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A powerful force: Momentum

Momentum is a powerful force, but it can easily be overlooked, and that could lose you an opportunity to make a more significant impact. Being aware of a momentous period and taking advantage of that energy is a strategic move […]
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None of it matters if you don't stay the course.

This isn’t going to be easy. Throughout this four-part series (well five –I added a bit about constraints,) I threw quite a bit of information on the table to think about. It can be overwhelming to look at your creative endeavor […]
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Breaking down Tactics in 3 steps

Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
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Tonight is David Bowie's night.

“Under Pressure” is one of the best collaborations to come out of the 80s.  News broke that David Bowie passed away last night. It’s been almost twenty-four hours, the buzz on social media has tapered, but I can’t seem to […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Only Constrain One!

I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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Okay musicians, this couldn't get any easier

Who doesn’t like cheap and easy? The people I work with are phenomenal. In particular, Randall Gordon of Mind Kitchen Media. This guy knows more about almost everything than most people. He reads more about almost everything than most people. Best of all, […]
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You don't like Spotify? Well, get over it.

Indie musicians: you will not make bank through music streaming platforms. Get over it believe in up and coming musicians. They need to earn an income to fund their passions, and as I’ve said before, it’s up to indie music […]
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The idea of crowdfunding

The idea of crowdfunding isn’t a new concept; it existed long before the dawn of the internet. rowdfunding occurs whenever a network of individuals pool funds together for a cause. Think back to the Hurricane Katrina relief efforts of 2005, […]
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