Creating goals without being cliché.

You’ll notice an increase in gym and fitness advertisements at the end of December and throughout January. It’s obvious that businesses in the health and fitness industry are attempting to capitalize on the irrational behavior of people with New Year’s […]
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Breaking down Tactics in 3 steps

Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
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