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Creating goals without being cliché.

You’ll notice an increase in gym and fitness advertisements at the end of December and throughout January. It’s obvious that businesses in the health and fitness industry are attempting to capitalize on the irrational behavior of people with New Year’s […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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