Under-promise and over-deliver? Stop.

One of the first things B2B salespeople are taught: Under-promise and over-deliver. It seems like a solid strategy –who doesn’t like it when their Uber arrives two minutes earlier or the flight lands half an hour earlier? The idea that […]
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Avoid the horrors of sales training.

When your solution salespeople dread attending sales training and find any excuse to not attend, it is time to re-evaluate how sales trainings are conducted. Likely, the content is relevant and important to salespeople, as well as to the business. […]
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