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Solve over-saturation with a Target Market

Is the independent music industry actually over-saturated? It’s not when you put it into perspective. While I’ve stated before that the indie scene is over-saturated, especially in cities like Portland, Oregon, or Austin, Texas, the industry is only over-saturated at […]
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3 Factors to Building Solid Teams

Going it alone leads to a drawn out, painful career, where you spend more time trying to figure it out, rather than building a solid experience for fans. Ending my four-part series dedicated to getting you to think about your […]
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Tonight is David Bowie's night.

“Under Pressure” is one of the best collaborations to come out of the 80s.  News broke that David Bowie passed away last night. It’s been almost twenty-four hours, the buzz on social media has tapered, but I can’t seem to […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Only Constrain One!

I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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Why? Why should I treat my band like a startup?

You’ve decided to pursue your ambitions in music, congratulations, it’s now time to hustle like an entrepreneur. As an entrepreneur, you have two options in creating a strategy: 1) penetrate a market with existing competitors, or 2) pursue a “blue […]
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Put this on your calendar: MOGO Music Marketing Meet Up – Jan. 24th

When you see an opportunity, jump on it.  Especially when it comes to learning something new. A friend of mine recently made a painting that states, “Education is not preparation to life, education is life itself.” These words are so […]
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I’m Back!

After a two-year hiatus, graduate school, and three now ex-girlfriends, I’m ready to get back to business. The music business, that is. It’s been nice taking a backseat to the independent music business over the last two years and watching things […]
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Market forces in the music industry

Have you heard of the cookie analogy? You’re six years old and there’s one cookie left in the cookie jar. You know that you are the only one who knows that there’s only one cookie left. If others knew that […]
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