Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
Read More

Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
Read More

The branding effect

Portland musicians like to experiment with their sound and style. Many of our local musicians prefer not to be grouped into a specific genre, or affiliate with a musical stereotype. There’s nothing wrong with that, I guess, but let’s take […]
Read More