Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Why? Why should I treat my band like a startup?

You’ve decided to pursue your ambitions in music, congratulations, it’s now time to hustle like an entrepreneur. As an entrepreneur, you have two options in creating a strategy: 1) penetrate a market with existing competitors, or 2) pursue a “blue […]
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You're the local music investor

I think that it’s time to take a step back and speak to local music fans once again. Last time, I encouraged Portland music fans to support local musicians against the unbalance of influence the mainstream music industry has due […]
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