Breaking down Tactics in 3 steps

Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Only Constrain One!

I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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Put this on your calendar: MOGO Music Marketing Meet Up – Jan. 24th

When you see an opportunity, jump on it.  Especially when it comes to learning something new. A friend of mine recently made a painting that states, “Education is not preparation to life, education is life itself.” These words are so […]
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I’m Back!

After a two-year hiatus, graduate school, and three now ex-girlfriends, I’m ready to get back to business. The music business, that is. It’s been nice taking a backseat to the independent music business over the last two years and watching things […]
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