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Solve over-saturation with a Target Market

Is the independent music industry actually over-saturated? It’s not when you put it into perspective. While I’ve stated before that the indie scene is over-saturated, especially in cities like Portland, Oregon, or Austin, Texas, the industry is only over-saturated at […]
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A powerful force: Momentum

Momentum is a powerful force, but it can easily be overlooked, and that could lose you an opportunity to make a more significant impact. Being aware of a momentous period and taking advantage of that energy is a strategic move […]
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What to do when you’re about to give up.

Don’t. You can’t give up. However, we’ve all had those moments where you feel like it’s time to throw in the towel. And these are the times that separate the people who will be successful in the music business and […]
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3 Factors to Building Solid Teams

Going it alone leads to a drawn out, painful career, where you spend more time trying to figure it out, rather than building a solid experience for fans. Ending my four-part series dedicated to getting you to think about your […]
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Breaking down Tactics in 3 steps

Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
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Tonight is David Bowie's night.

“Under Pressure” is one of the best collaborations to come out of the 80s.  News broke that David Bowie passed away last night. It’s been almost twenty-four hours, the buzz on social media has tapered, but I can’t seem to […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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Why? Why should I treat my band like a startup?

You’ve decided to pursue your ambitions in music, congratulations, it’s now time to hustle like an entrepreneur. As an entrepreneur, you have two options in creating a strategy: 1) penetrate a market with existing competitors, or 2) pursue a “blue […]
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Oh, you have a new record? Are you going to tell anyone about it?

Yeah, lately I’ve been thrashing the mainstream music industry, but there’s a reason the few successful companies at the top have the ears of millions. he major record labels have deep pockets and have been around for decades. If we […]
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