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Solve over-saturation with a Target Market

Is the independent music industry actually over-saturated? It’s not when you put it into perspective. While I’ve stated before that the indie scene is over-saturated, especially in cities like Portland, Oregon, or Austin, Texas, the industry is only over-saturated at […]
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None of it matters if you don't stay the course.

This isn’t going to be easy. Throughout this four-part series (well five –I added a bit about constraints,) I threw quite a bit of information on the table to think about. It can be overwhelming to look at your creative endeavor […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Only Constrain One!

I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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You're the local music investor

I think that it’s time to take a step back and speak to local music fans once again. Last time, I encouraged Portland music fans to support local musicians against the unbalance of influence the mainstream music industry has due […]
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