We’re used to giving things away for free in the independent music business. The idea behind it makes sense: if you give away your music for free, via a download, stream, or physical CD, you have a better chance of […]
Is the independent music industry actually over-saturated? It’s not when you put it into perspective. While I’ve stated before that the indie scene is over-saturated, especially in cities like Portland, Oregon, or Austin, Texas, the industry is only over-saturated at […]
Momentum is a powerful force, but it can easily be overlooked, and that could lose you an opportunity to make a more significant impact. Being aware of a momentous period and taking advantage of that energy is a strategic move […]
Don’t. You can’t give up. However, we’ve all had those moments where you feel like it’s time to throw in the towel. And these are the times that separate the people who will be successful in the music business and […]
This isn’t going to be easy. Throughout this four-part series (well five –I added a bit about constraints,) I threw quite a bit of information on the table to think about. It can be overwhelming to look at your creative endeavor […]
Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
You’ve decided to pursue your ambitions in music, congratulations, it’s now time to hustle like an entrepreneur. As an entrepreneur, you have two options in creating a strategy: 1) penetrate a market with existing competitors, or 2) pursue a “blue […]
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