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Creating goals without being cliché.

You’ll notice an increase in gym and fitness advertisements at the end of December and throughout January. It’s obvious that businesses in the health and fitness industry are attempting to capitalize on the irrational behavior of people with New Year’s […]
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Can you answer why?

“Why should I sign off on this proposal,” says the customer. “…” sales team. “There’s a 40% discount if you sign this quarter,” says the sales team. If that happens in a sales meeting, your company’s go-to-market and sales strategy […]
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