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Use these tools to gain followers –and a competitive advantage!

We’re used to giving things away for free in the independent music business. The idea behind it makes sense: if you give away your music for free, via a download, stream, or physical CD, you have a better chance of […]
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What to do when you’re about to give up.

Don’t. You can’t give up. However, we’ve all had those moments where you feel like it’s time to throw in the towel. And these are the times that separate the people who will be successful in the music business and […]
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None of it matters if you don't stay the course.

This isn’t going to be easy. Throughout this four-part series (well five –I added a bit about constraints,) I threw quite a bit of information on the table to think about. It can be overwhelming to look at your creative endeavor […]
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Tonight is David Bowie's night.

“Under Pressure” is one of the best collaborations to come out of the 80s.  News broke that David Bowie passed away last night. It’s been almost twenty-four hours, the buzz on social media has tapered, but I can’t seem to […]
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Oh, My Favorite –Strategy!

In continuation of the four-part series on why and how to treat your music career like a startup, it’s time to move on to part two: Strategy –my favorite! Research forces you to gather as much information as you possibly […]
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Only Constrain One!

I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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Why? Why should I treat my band like a startup?

You’ve decided to pursue your ambitions in music, congratulations, it’s now time to hustle like an entrepreneur. As an entrepreneur, you have two options in creating a strategy: 1) penetrate a market with existing competitors, or 2) pursue a “blue […]
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The branding effect

Portland musicians like to experiment with their sound and style. Many of our local musicians prefer not to be grouped into a specific genre, or affiliate with a musical stereotype. There’s nothing wrong with that, I guess, but let’s take […]
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