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Use these tools to gain followers –and a competitive advantage!

We’re used to giving things away for free in the independent music business. The idea behind it makes sense: if you give away your music for free, via a download, stream, or physical CD, you have a better chance of […]
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Solve over-saturation with a Target Market

Is the independent music industry actually over-saturated? It’s not when you put it into perspective. While I’ve stated before that the indie scene is over-saturated, especially in cities like Portland, Oregon, or Austin, Texas, the industry is only over-saturated at […]
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Breaking down Tactics in 3 steps

Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
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Tonight is David Bowie's night.

“Under Pressure” is one of the best collaborations to come out of the 80s.  News broke that David Bowie passed away last night. It’s been almost twenty-four hours, the buzz on social media has tapered, but I can’t seem to […]
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Only Constrain One!

I’ve decided to postpone the four-part series on what it takes to launch a music endeavor to reinforce the foundation (I know, I’m only one-part in, but I have a point here.) As the year draws to a close and the […]
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Making hits through Research and Planning

We’ve all heard the old adage, “planning is half of the work.” As much as I appreciate the idea of moving quickly, a lot of time, energy, and money is wasted when executing without research and proper planning. Executing on […]
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Why? Why should I treat my band like a startup?

You’ve decided to pursue your ambitions in music, congratulations, it’s now time to hustle like an entrepreneur. As an entrepreneur, you have two options in creating a strategy: 1) penetrate a market with existing competitors, or 2) pursue a “blue […]
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Commonly overlooked: digital distribution

  Here’s a thought: your free downloads won’t necessarily motivate local music fans to listen to your songs. t’s hard to wrap your mind around why someone wouldn’t take something that’s free. It happens all of the time, though. Not […]
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You're the local music investor

I think that it’s time to take a step back and speak to local music fans once again. Last time, I encouraged Portland music fans to support local musicians against the unbalance of influence the mainstream music industry has due […]
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