When your solution salespeople dread attending sales training and find any excuse to not attend, it is time to re-evaluate how sales trainings are conducted. Likely, the content is relevant and important to salespeople, as well as to the business. […]
Repeatedly, I observe sales reps spending more time discussing price and pushing product, rather than understanding a client’s business and the root necessity for the product or solution the customer is inquiring about. However, with B2B customers empowered with the […]
