One of the first things B2B salespeople are taught: Under-promise and over-deliver. It seems like a solid strategy –who doesn’t like it when their Uber arrives two minutes earlier or the flight lands half an hour earlier? The idea that […]
Understanding your competitive advantage is inherent to the competitive advantage itself. In other words, to truly exploit your competitive advantage, you must understand what it is. Quite often, people and organizations move through the motions of business without putting their […]
Repeatedly, I observe sales reps spending more time discussing price and pushing product, rather than understanding a client’s business and the root necessity for the product or solution the customer is inquiring about. However, with B2B customers empowered with the […]
We’re used to giving things away for free in the independent music business. The idea behind it makes sense: if you give away your music for free, via a download, stream, or physical CD, you have a better chance of […]
Is the independent music industry actually over-saturated? It’s not when you put it into perspective. While I’ve stated before that the indie scene is over-saturated, especially in cities like Portland, Oregon, or Austin, Texas, the industry is only over-saturated at […]
Momentum is a powerful force, but it can easily be overlooked, and that could lose you an opportunity to make a more significant impact. Being aware of a momentous period and taking advantage of that energy is a strategic move […]
Don’t. You can’t give up. However, we’ve all had those moments where you feel like it’s time to throw in the towel. And these are the times that separate the people who will be successful in the music business and […]
Going it alone leads to a drawn out, painful career, where you spend more time trying to figure it out, rather than building a solid experience for fans. Ending my four-part series dedicated to getting you to think about your […]
This isn’t going to be easy. Throughout this four-part series (well five –I added a bit about constraints,) I threw quite a bit of information on the table to think about. It can be overwhelming to look at your creative endeavor […]
Tactics is all about the hard work. I have a lot of fun setting strategy, because it gets my creative juices flowing (yes, business people are creative too!) Yet once the strategy is set (the “how,”) it’s time to move […]
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